I have developed the following social media campaign to present to the managers on my team. The primary objective was to outline a comprehensive social media campaign focused on promoting our upcoming product launch. To begin, I identified the key goals for this campaign. Subsequently, I conducted an analysis comparing our social media following to that of our competitors.

The presentation includes a detailed timeline, complete with sample content and captions suitable for posting across our various channels. Additionally, I proposed creative concepts, such as a giveaway and involving of our brand ambassadors. The overarching goals of these strategies are to enhance engagement, increase our following, and boost brand recognition.

This campaign incorporates a multi-faceted approach, using Instagram ads, non-social media initiatives, and video content to post across our various channels.